Platform Analytics
GMV Trend
Payment Mix
COD32%
GCash24%
Card19%
Maya12%
BillEase8%
Conversion Funnel
Sessions1,284,000 (100%)
↓ 62% drop-off
Product Views488,000 (38%)
↓ 55% drop-off
Add to Cart220,000 (17%)
↓ 48% drop-off
Checkout114,000 (9%)
↓ 28% drop-off
Purchased48,800 (4%)
Top Categories by GMV
Electronics₱18,400,000
Fashion₱15,600,000
Home₱12,000,000
Beauty₱9,600,000
Sports₱8,000,000
Food₱5,600,000
Books₱3,600,000
Automotive₱2,400,000
Device & Sources
Mobile Web 52%
iOS App 26%
Android 16%
Desktop 6%
Organic Search38%
Direct24%
Social20%
Email12%
Paid6%
Sales by Region
| Region | GMV | Orders | Growth |
|---|---|---|---|
Metro Manila | ₱16,800,000 | 62,000 | +16% |
Calabarzon | ₱8,400,000 | 31,000 | +12% |
Central Luzon | ₱5,600,000 | 19,000 | +9% |
Central Visayas | ₱3,600,000 | 12,400 | +22% |
Davao | ₱2,400,000 | 8,200 | +14% |
Cohort Retention
| Cohort | W0 | W1 | W2 | W3 | W4 | W5 |
|---|---|---|---|---|---|---|
| May 1 | 100 | 62 | 48 | 38 | 32 | 28 |
| May 8 | 100 | 58 | 44 | 36 | 30 | |
| May 15 | 100 | 64 | 50 | 40 | ||
| May 22 | 100 | 60 | 46 | |||
| May 29 | 100 | 66 |